When one hears the title Sausage Fest, connotations and innuendos instantly flood our small human minds. When I heard about a food themed Sausage Fest sponsored by 105.3 the Fan being held in downtown Dallas - I started salivating. Then immature one liners flooded my small human mind.
Imagine walking through a Willy Wonka's sausage version of his Chocolate Factory full of brats, knacks, Andouille, and jalapeno sausage. This is what barbecue enthusiasts like me get thrilled about. The potential to learn about the craft and try new meats. The fact there would be a sausage race where meat is held strategically between one's legs, bobbing for sausages and the crowning of Miss Sausage Fest, a mature crowd of 21 years old and up was the rule. My very own Sausage Factory.
While it's publicly known that 105.3 the Fan is a sports radio station steadily declining in ratings, throwing an event like this could shore up attention for them. Also the fact that they were utilizing Dallas' downtown for an event is commendable. While their intentions may have been to cheer on BBQ, sports, and all things men, the event itself may have been a bit flaccid.
On the surface it seemed promising and full of entertainment. I was plugging it left and right on Twitter and after convincing friends it had nothing to do with Oak Lawn, I managed to assemble a group of average meat lovers to attend. Think about it - Main Street garden with live music, food and beer...you can't find too many people who would disagree that this wouldn't be good times. Even Chicago, Vancouver and of course Elgin, Texas all have their own respective celebratory gatherings in honor of our spicy, greasy, oblong shaped pals.
What I expected and what I experienced are two completely different stories. Were there scantily clad women, beer, and music? Well of course. Was there sausage? Yep. But the shortcoming was the amount of sausage one would expect from a "Sausage Fest." A total of five vendors were on site with one of the vendor's products purchasable at Wal-Mart.
Even my companions, who again are far less interested in sausage than I, were slightly finicky about the event - or lack thereof. Forget the sun beating down upon us - we wanted meat. Forget the $6 12 oz. cans of beer - we came hungry and carnivorous in every sense of the word.
The major disappointing factor was the infamous Dallas legend, Jimmy's Food Store, not in attendance. How about the delicious handmade sausage from Texas Monthly Top 4 Pecan Lodge or the legendary Kreuz sausage imported from Lockhart, Texas to Bishop Arts District's own Lockhart Smokehouse? Did anyone invite them to the event? Or the many other local meat purveyors such as Kuby's Sausage House and Rudolph's, what about them?
3 Stacks Smoke and Tap House and Hard 8 BBQ were the only notable barbecue joints in attendance which both served pretty admirable protein. The Texas Andouille from Hard 8 BBQ was exceptionally spicy and issued a great snap to it. The thing is, I could've gone to each one of these establishments and spent the amount I did on a full meal and their in-house sausage any day of the week.
Yes - I get it, there was innuendo visibly present and the novelty wasn't lost on me. The fest actually drew an evenly mixed male and female crowd despite it being geared towards the male population. My point is you can have all the PG-13 humor you want and still hit the mark celebrating the festival's namesake. Beside not having local Dallas businesses, missed were the opportunities to taste sausage from different cultures. Do a quick search and you will quickly find different German and Italian sausage, central Texas pork and beef sausage, East Texas hot links, Louisiana Andouille, and a variety of other styles. Another opportunity missed was an exhibit showing the hard work which goes into hand making sausage.
Did they deliver what they intended? Depends on who you ask. Food obviously wasn't The Fan's number one priority for this and I recognize that in hindsight. However they could've given the general public of North Texas a genuine look at what you would normally drive hours to experience. Many of whom eat the product but have never learned of it's origin.
To me, there's a certain nostalgia about maneuvering a bun and brat into your mouth at a baseball game. As a lover of sausage - next year, beef up the festival some more. If you're going to throw a party for sausage in Dallas - toss in some nostalgia and give the local meat markets a chance! Authentic meat markets are a rarity these days and their attendance wouldn't go unappreciated. This event could've uniquely stood out more but at least it has something to build upon. Hopefully The Fan will still be around to have a 2nd Annual. By the way, fair warning - don't type "Sausage Fest" into your preferred search engine.
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